Exo dishwash solves three household problems in one stroke – it kills germs left on dishes by kitchen pests; it slices through grease and requires minimal water for washing off; it stays intact in its box without loss from melting. Thus, it has made itself relevant to people everywhere. The first anti-bacterial dishwash (with cyclozan) and the first bar to come in its own round-shaped container, Exo has captured the imagination of both health-conscious urban buyers and cost-conscious rural consumers. The new anti-bacterial Exo scrubber has added to its appeal. With sales growth in the high double-digits, this Powerbrand is storming markets across the nation.
The brand positioning of Pril is to take
the chore out of doing the dishes and
infuse a bit of romance and fun in
the process. This premium brand has
superior grease-cutting properties and
also gives a great sensory experience
with its fragrance. Our slice-of-life brand
campaign speaks to modern couples
who are equals in everything, and who
can turn kitchen work into an occasion
for adding more ‘sparkle’ to their
The Pril Powerbrand story has now been
extended in a premium new offering, “a
superior degreasing dishwash bar”. The first of its kind in India, the new Pril bar comes with some innovative features:
With this innovation, we are confident of growing our share substantially across markets.