Personal Care
Brands: Margo, Fa, Neem


In India, neem (margosa) and skin care have gone hand in hand for generations. Launched in 1920, Margo soap has been synonymous with neem. Infused with 100 per cent pure neem oil and Vitamin E, the Margo Original Neem soap is a highly valued and respected personal care product.

We restructured the brand with the key objective of targeting younger consumers. A series of brand communication films were developed to this effect, and they have contributed hugely to the overall growth the brand has achieved over the past three years.

The Margo Powerbrand story perfectly fits into a consumer mega-trend: natural skin care. With the successful relaunch of Margo Active Glycerine Soap, the brand is well-positioned to leverage the soap’s equity, which is known for original/ pure neem. Margo Active Glycerine comes with a unique combination of ‘neem and glycerine’, thereby giving the skin muchneeded protection and moisturising effect. With 8 per cent brand growth, Margo has outpaced the overall category growth.


In the oral hygiene space, Neem Active Toothpaste offers complete care. At the centre of this unique formulation is neem, an ingredient that has been associated with oral hygiene in India for centuries. With the growing trend towards products that are more natural and our efforts to build this brand, Neem Active Toothpaste is poised to grow in the years to come.