In India, neem (margosa) and skin care
have gone hand in hand for generations.
Launched in 1920, Margo soap has been
synonymous with neem. Infused with
100 per cent pure neem oil and Vitamin
E, the Margo Original Neem soap is a
highly valued and respected personal
We restructured the brand with the key objective of targeting younger consumers. A series of brand communication films were developed to this effect, and they have contributed hugely to the overall growth the brand has achieved over the past three years.
The Margo Powerbrand story perfectly fits into a consumer mega-trend: natural skin care. With the successful relaunch of Margo Active Glycerine Soap, the brand is well-positioned to leverage the soap’s equity, which is known for original/ pure neem. Margo Active Glycerine comes with a unique combination of ‘neem and glycerine’, thereby giving the skin muchneeded protection and moisturising effect. With 8 per cent brand growth, Margo has outpaced the overall category growth.
In the oral hygiene space, Neem Active
Toothpaste offers complete care. At
the centre of this unique formulation
is neem, an ingredient that has been
associated with oral hygiene in India
for centuries. With the growing trend
towards products that are more natural
and our efforts to build this brand, Neem
Active Toothpaste is poised to grow in
the years to come.