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In keeping with objective of reaching out to every Indian household, we have ensured that our brands touch the daily lives of people across the country.
This objective is translated on the ground through the formidable distribution network of Jyothy Laboratories Limited covering even far flung hamlets that dot the remotest corners of this vast nation.
At Jyothy Laboratories Limited, we act on a clear understanding of the consumer and the market that we serve. Quite naturally, our distribution strategy is attuned to the dynamics of catering to different types of markets in diverse locations. Thus, there is a high level of customization of the distribution channel depending on the nature of the market and the specific geography that we operate in.
The deep insights garnered from the grassroots, focused sales & marketing strategies and persistent efforts have resulted in higher penetration, increased sales and delighted customers. A large field force with over 1500 sales personnel and a network of over 2500 distributors ensure a direct reach of over 1 million retail outlets and an indirect reach of over 1.5 million retail outlets.
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