PRODUCT PORFOLIO

FABRIC CARE

44%CONTRIBUTION TO REVENUE

Mr White White & Chek:
New formulation and
packaging roll-out
Ujala:
Restaged in new packaging backed
by new media communication

DISHWASh

28%CONTRIBUTION TO REVENUE

Exo:
Propostion of anti-bacterial
significantly enhanced
through compelling communication
on the national basis
Pril:
New Positioning
platform of superior de-greasing

PERSONAL
CARE

11%CONTRIBUTION TO REVENUE

Launch of Margo glycerine
variant to tap premiumising
trend in skin cleasing
National roll-outof new
communicationon Margo
Core

HOUSEHOLD
INSECTICIDES

16%CONTRIBUTION TO REVENUE

National roll-out new
propostion of ‘fits all
machines’
National launch of
combi pack